How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…

How to Get Affordable Car Insurance in Ohio

People who live in the state of Ohio may be in for a surprise when they open their mailbox. In this state the Bureau of Motor Vehicles sends out 280,000 requests a year to see proof of insurance. Once someone receives one of these notices in the mail they only have three weeks to prove they have insurance. Although it’s obviously mandatory to have car insurance, some people forego it because of the price. There are ways to find affordable car insurance and some are not things most people are aware of including:

o Using one insurance company for all your policies including car, home, health and life. Insurance companies give discounts to individuals who purchase more than one type of insurance from them. Ask your health insurance or life insurance agent about a quote for car insurance.

o Buying a car that costs less to insure. Most people never consider the insurance costs that are associated with a particular type of car before they buy it. Call several insurance agents and ask for quotes on a car you are considering buying. You may be surprised to learn exactly how expensive it is, and if you find this out before you finalize the sale, you can save yourself a lot of money.

o Mention that you have a car alarm or consider getting one. A car alarm is a great idea for many reasons including the reduction you are likely to experience in insurance costs. Any effort that you make to keep your car safer is viewed in a good light by the insurance company. You’ll have to be prepared to show proof that the car alarm system is indeed installed.

The most important factor in determining your car insurance rates is likely your driving record. If you have been in more than one accident in the last few years or you have a pile of speeding tickets with your name on them, you are obviously going to have a more difficult time getting an affordable rate. If this is the case, make a resolution to start driving safely now and you’ll see your rates steadily drop.

The American Jobs Act, Unemployment Discrimination and Employment Brand

Online recruiting organizations: Are you ready to stop hiding from candidates? You should be. Your brand depends on it.

With The American Job Act currently before Congress, employers would be subject to EEOC discrimination claims if they fail to hire an unemployed candidate based on the fact that they are not currently employed. The notion was hatched as a backlash against the perception that employers do not want to hire unemployed workers.

That’s a specific law with a specific target, but if you peel the layers back, it’s the first salvo fired out of frustration from a country full of candidates that are tired of being treated badly by the people, systems and processes that have grown up around recruiting in the last 10 years.

I get it. Recruiting organizations are under siege by way too many qualified candidates for the positions they have. More importantly, they’re under siege by way too many completely UNqualified candidates.

While not considering candidates that are unemployed may cut your candidate pool down to a manageable size, it’s not smart from a branding standpoint. Unless your employment brand is cold and cutthroat, you should embrace all candidates. You should treat them with respect and you should engage as many of them as possible.

Everyone wants a fair shot. That’s just part of being human. And when sweeping generalizations like “we don’t consider unemployed candidates” take hold, or faceless applicant tracking systems process bits and bytes and spit out rejection emails (often delayed to appear like the candidate was considered by a human), then the appearance of a fair shot disappears.

Candidates are customers. Candidates are voters. Candidates are individuals capable of expressing their frustration to large numbers of other individuals through social networking.

Here is and actual tweet I came across the day after writing this article: “@jimcramer FYI you herd it here first, Taleo is keeping the unemployed… unemployed.”

Obviously, not everyone is qualified. And every recruiter has tales of resume spammers and unqualified, unprepared candidates sucking their time. But the fact is, if you appear not to care about candidates, then your brand suffers. And now with an entire nation who is totally focused on getting people placed in jobs, delivering bad candidate experiences is asking for more Federal regulations governing how you interact with candidates.

There is a quietly growing awareness in the industry that candidate satisfaction matters. There is a faint notion growing that engaging candidates and trying to ensure that they are communicated with and treated with respect and reverence, will actually result in a more effective recruiting process.

There are tools available that allow organizations to engage candidates and solicit feedback throughout the recruiting process. Companies can now listen to how candidates feel about their recruiting process from beginning to end, track satisfaction and fine tune practices to make them as effective as possible.They sit on top of a company’s career site pages and asks candidates what they think, in real time and with appropriately times follow up surveys.

Without fail, candidates regularly comment “Thank you for asking my opinion.” So when I say treating candidates with respect helps your employment brand, I speak from experience. Your “Best Place to Work” badge is fine, but it just lays there. Asking a candidate what they think about how they’ve been treated? That shifts the earth a little bit and provides evidence that you have a great place to work.

Plus it provides a goldmine of ideas about how to better interact with candidates, tweak your career site and make your online recruiting efforts more effective for passive candidates. The one’s who already have jobs. The one’s you were targeting that got the White House involved in messing with your business in the first place.

Entertainment on the Internet – There Is Something for Everyone!

The Internet is an exciting place for entertainment. We can play Online games, Chat with friends and family, Can browse live news and interesting articles, Watch online movies, Do online shopping, Hear FM Radio's and Podcasts, Watch Live Televisions, Get new friends through social networking sites such as Facebook, MySpace , Orkut, Twitter, Friendster etc. And in general, Internet provides a great range of entertainment.

Video sharing sites provide much more fun and entertainment. These sites such as Google video, YouTube, Metacafe includes lots of funny, interesting and useful videos. Funny pranks and Comedy videos in those video sharing website will be used a good stress relieving tools.

Watching online movies is another great entertainment in Internet. There are numerous websites providing online movies, some of them are free too and some charge a tiny payment. Online movies include all genres such as action, romance, drama etc.

Online games such as Yahoo Games, Pogo, iWin, Shockwave, and New grounds are all great pages containing thousands of free online games for users of all ages. These games are often Flash, Shockwave, or Java and can be easily played through your browser without having to download and install the game. There are stress relieving games to overcome everyday stress in business and personal life's. Websites such as Bored.com, Funisland.com, and gamefunonline.com have lots of free online games, computer games and flash games. Not only that but we have tons of fun filled games.

Social networking site's posses lot of fun and they are equipped with options like chatting, video and photo sharing, tagging, writing comments, updating status and lot more. Messenger services and VoIP service provide chatting and group conversation, which enables enhanced communication.

Listening to music is yet another great way of stress relieving and entertainment we can get on the internet. Lots of sites provide online music, covering almost all the languages ‚Äč‚Äčavailable on the internet. Free internet radio stations, Live FM radios, Music libraries are the sources of music on Internet. We will also hear music from online live concerts, video uploads, etc.

We will get more tips on stress management in websites regarding health benefits. There is a lot of websites provide guidance on meditation, yoga and tai-chi. These sites provide video tutorial on those Yoga, Meditation etc.

In general Internet is a great source of fun, entertainment provider. Internet is resourceful tool providing lot of entertainment. Internet acts as a great communication application.